Barbara Sierota

Operations Director

As Operations Director at Curtis Strategy, Barbara Sierota plays a vital role in ensuring the smooth and efficient delivery of client services. She supports the Curtis team throughout each phase of client work, from proposal development to final deliverables, leveraging her expertise in operational best practices, project management, and training. During her time at Curtis Strategy, Barbara has also served as an Associate Consultant, contributing to successful projects in strategic planning, organization design, and merger strategy, helping organizations achieve their goals and optimize performance.

Barbara's diverse background includes experience in financial services, higher education, and non-profit management. This broad perspective allows her to provide valuable insights and support to the Curtis team. Her MBA in Management and BSBA in Finance and Marketing from Bryant University provide a strong foundation for her analytical and strategic approach to operational excellence.

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What Clients Are Saying

  • “We just completed development of our second three year strategic framework facilitated by Eric Curtis with Curtis Strategy. The comprehensive process allowed for significant stakeholder feedback and the ability to incorporate current data and insights to ensure we are best positioned for the future. The first three year strategic plan facilitated by Curtis Strategy resulted in significant completion of our goals and priorities. Our team is excited to begin executing this new strategy.”

    Jodi Ann Ray, CEO of Texas Society of CPAs Association

  • “The Electrical Association hired Curtis Strategy to align our team for future growth and productivity. Our Association, offerings and team continues to evolve so we wanted to ensure the structure matched this direction. Eric and Nell led the team through critical exercises that helped identify what each contributor should be focusing on and responsible for. This helped us identify clear alignment and increased expectations of the team members. The team is more productive and efficient than ever before. We are excited to see the continued growth and cultural improvements because of this work.”

    Clara Albert, CEO of The Electrical Association

  • “Toral has an unparalleled depth of knowledge in regards to board governance, she clearly understands the balance between educating and effectively facilitating. She was able to strike a balance with my board of directors between sparking introspection and driving best practice. The sessions she has led have all driven substantive outcomes that have had a positive impact on my board of directors and the agency. Toral is a standout because of her highly intellectual manner and ability to command the room’s attention. I was particularly impressed with her poise and tact in bringing the energy back down when serious discussions needed to be had. I truly enjoyed working her and my board echoed my sentiments .”

    Abby Parrilla, former CEO of Arc of the South Shore

  • “Deb Joelson and Delaney Teceno are consummate professionals. Their facilitative expertise, strategic planning experience, knowledge of medical membership organizations, and collegiality were extraordinary. From commencement to conclusion, they were always prepared, on time, and provided enduring electronic materials that continue to guide our 5-year strategic plan.”

    John A. Fromson, M.D., Massachusetts Psychiatric Society

  • "CrossState Credit Union Association, representing nearly 400 credit unions in Pennsylvania and New Jersey, retained Curtis Strategy for its strategic planning session in 2025. CrossState was very pleased with all phases of the planning process – pre-work including phone interviews and digital surveys, onsite guidance and leadership during the planning session, and post-planning follow-up work. The result of our work together is a clear strategic plan, including priorities and objectives to guide our work over the next three years. CrossState is very happy to recommend Curtis Strategy to other organizations for strategic planning services."

    Patrick Conway, President & CEO of CrossState Credit Union